99: Scale Your Business Easily and Sustainably | Structuring Your Offers, Pricing Profitably, and More
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If the thought of scaling your business overwhelms you because you think it means everything has to be harder, I want to challenge you on that. Scaling your business does not have to be hard, but it can be if you don’t grow it in a way that’s sustainable. In this episode, I unpack the practices that are currently making your business difficult to scale, and how to craft and price offers that you can sell with ease.
Links Mentioned:
Offers That Scale Course
Scaling Made Simple
In this episode, you'll learn:
0:00 Why scaling your business doesn’t have to be hard
8:05 How customization, underpricing, and generalizing are making your business unsustainable
15:29 Creating offers that are valuable to your ideal client
18:14 Formulas for pricing your offers to be profitable
21:32 Validating your offer with bare minimum sales collateral